Dignity Memorial® providers believe in the importance of celebrating life. Through our sponsorship of the 2012 Donate Life Rose Parade® Float, we honored the lives of seven remarkable organ and tissue donors who made a difference by saving and healing lives in their passing.

Their legacies were memorialized with seven floragraphs portraits made of floral and natural materials featured on One More Day, the Donate Life float entry in the 123rd Rose Parade on Jan. 2, 2012.

Additionally, we encouraged individuals and organizations to dedicate roses that were part of the Donate Life float. Each dedicated rose was placed in a vial that carried a unique, personal message of love, hope and remembrance, and honors donors, recipients and others touched by organ and tissue donation.

The Dignity Memorial network supports the mission of Donate Life and its Rose Parade Float to inspire individuals to save and heal lives by registering in their states to be organ, eye and tissue donors.

Geo. H. Lewis & Sons had the honor of serving the family of organ donor Dr. Victor Miranda, an emergency room physician and medical entrepreneur who was featured as one of four Dignity Memorial honorees on the Donate Life float “New Life Rises” in the 2010 Rose Parade.


Though devastated by his tragic passing, Dr. Miranda’s family knew that his lifelong dedication to treating the most critically ill patients could be continued in his last moments through organ donation. He donated his kidneys, liver and lungs to four critically ill people in the Houston area; many others benefitted from gifts of tissue, skin and bone as well.


Dr. Miranda’s legacy will continue not only through his three children and their children, but also through his organ recipients, who received the greatest gift of all – a second chance at life. His daughter remarked, “It’s comforting to know that he saved lives his entire life as an emergency room doctor and continued to save lives even after his death. I know he wouldn’t have wanted it any other way.”


The 2010 Donate Life float, “New Life Rises,” featured a phoenix – the mythical symbol of life coming out of death – rising into the sky and representing those who gave life in their passing and the people whose lives were renewed by their gifts. The floragraph depicting Dr. Miranda was decorated by his friends and family during a special decorating event held at Geo. H. Lewis & Sons before making its appearance on the float in Pasadena, California.


The Donate Life float’s riders and floragraph honorees represent millions of people touched by organ and tissue donation and are individually sponsored by official partners such as the Dignity Memorial network, which supports the mission of Donate Life and its Rose Parade float to inspire individuals to save and heal lives through organ and tissue donation.